| The salary gap between the sexes may be
shrinking, but the philanthropy gap is growing as women take
control of business.
The Chronicle of Philanthropy
recently reported that on a proportional basis, women who own
businesses are the most generous donors to nonprofit
organizations. The percentage of their net worth given to charity
beats out corporations, corporate and private foundations, and men
business owners. Most women who read the article probably yawned
and waved it off with a remark like "But of course!"
Women have always volunteered. When women
had little earning power, volunteering was a way of giving back.
Those volunteer hours can add up to a bundle
of cash saved, as any nonprofit executive director can tell you.
The range of value for each volunteer hour is now pegged between
$13 and $15.50.
The dollar value of women’s volunteer time
really accelerates when compared with the volunteer time of men.
Independent Sector, the economic research institute (www.indepsec.org),
reported in 1999 that 62 percent of women give time as contrasted
with 49 percent of men. This shows the philanthropic gender gap
opening even farther. The Minnesota Charities Review Council (www.crcmn.org)
reports that Minnesotans donated around 4,000,000 hours of
volunteer time in 2000. That means that the value of Minnesota
women’s time to doing good for the community is equivalent to
nearly $34.75 million.
When it comes to cash and other financial
assets, the study concludes, women are donating at about the same
rate – 2.1 percent – as men. These percentages can be
deceiving. Even before the great spurt in market value (which has
not been totally lost), the average net worth of a wealthy woman
was slightly higher than that of a wealthy man. So that 2.1
percent results in more money for philanthropy from women.
Combining the cash and the value of
volunteer hours, successful business women are leaving their male
counterparts eating their dust (gold dust, that is!).
The National Foundation for Women Business
Owners reports that in 1999, the U.S. had about 9.1 million
woman-owned firms, employing almost 28 million people and
generating over $3.2 trillion in revenue. We can translate that
into our local economy by taking a look at the 2000 CityBusiness
Book of Lists. The 25 Top Woman-Owned Businesses had nearly
200,000 employees and generated nearly $32 billion in revenues.
Now we know that women in business give more
financially for philanthropy. The value of their volunteer time
adds to the equation. Does it then follow that the kinds of things
they support differ from their male peers? If they give more, do
they also give in different ways?
Successful businesswomen have similar
philanthropic priorities, according to Judy Bloom, president of
Resourceful Women (www.rw.org).
They typically give about three-quarters of their philanthropic
budget to causes addressing women and girls. This bodes well for
these organizations in our community. As time goes by and more
women gain success in business, they can expect to see their
support and programming increase and improve.
We can draw a conclusion from this last fact
that women tend to plan their giving. The Women’s
Philanthropy Institute (www.women-philanthropy.org)
observes that women
- Prefer new projects to existing causes
- Fund specific projects instead of
unrestricted programming
- Gravitate toward scholarships and
social programs
- Prefer to be part of a larger campaign
rather than make isolated gifts
- Want continual updates on how money is
being spent
- Are not as comfortable as men with
multi-year pledges
- Are not as responsive as men to match
what others have contributed.
Giving circles –based on the model of
investment clubs-- are a new feminist path for philanthropy. The
investments are social and the payoffs are improvements in people’s
lives and the over-all quality of life for a community. In
Minnesota, according to Minnesota Women’s Foundation executive
director Jane B. Ransom, the movement has taken root in rural
areas.
Our community owes much to women who
volunteer their time. WAMSO’s fundraising efforts on behalf of
the Minnesota Orchestra are second to none. The history of the
group goes back many, many years to when women were a real
minority in the business community.
Women have always been valued as
fundraisers. Too often, however, they were invited to join
committees because as wives they were a conduit to their husbands’
wealth and influence. Now, savvy businesswomen are recruited to
governing boards on the basis of their own assets, financial and
personal.
The woman who is successful in business
gives more, gives differently, and plans her giving. The tables
are turned on men when it comes to philanthropy. What are you
going to do about it, guys?
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